Nina Duchayne

The Macki Music Festival is a small electronic music festival in Paris that already has eco-responsible commitments but which, until now, had no sustainable communication strategy. The latest edition of the festival has therefore become a testing ground for rethinking ephemeral communications.

Future festival-goers will bring the posters to life in the streets with their tickets to discover hidden information about the festival.
To design them, I focused on moiré effects to create animated posters using a simple system that reduces web file sizes, and a halftone system that reduces ink coverage when printing while piquing curiosity.

The colorful designs are coded in web-to-print, then screen-printed with natural inks made from walnut husks and turmeric, which I devised the recipe for. These inks are designed to fade with exposure to light over time. These posters are printed on recycled Olin Rough Solft White matte and Keaycolour Recycled particles sunshine paper, a good compromise given budget constraints.

Digital communication is kept to a minimum, with a one-page website, no images, a link to the online ticket office, and program names revealed when the mouse hovers over them, replicating the poster system. On the Instagram page, the grid system is used to announce various practical information and the program.